Category: Uncategorized

In the ever-evolving landscape of marketing, there are campaigns that not only capture attention but also reflect a deeper understanding of societal shifts. One such standout is the body-positive marketing approach of the renowned activewear brand, Lululemon. Let’s take a closer look at how Lululemon’s campaigns, emphasizing inclusivity and body positivity, have resonated successfully from…

In the dynamic world of marketing, some campaigns are remembered not for their success but for the valuable lessons they teach. A notable case in point, and one I remember well,  is the 2015 “Beach Body Ready” campaign by a well-known protein brand. Unlike campaigns that resonate positively with audiences, this particular initiative missed the…

Hello aspiring entrepreneurs and future business moguls! Today, let’s embark on the exhilarating adventure of starting your first business and uncover the indispensable role that marketing plays in this thrilling journey. Conception of Brilliance: Every successful business begins with an idea—an idea that has the power to solve a problem or meet a need. But…

In a world saturated with marketing campaigns vying for attention, there are moments when a campaign stands out not just for its creativity but for its impact. When at JustGiving one of the campaigns I launched, that I was most proud of, was “Ready Offset Go”.  Let’s dive into why this sustainability-focused initiative struck a…

Hello, fellow advocates of positive change! Today, let’s embark on a journey into the heart of marketing for charities — a realm where purpose reigns supreme. Crafting Compelling Narratives The essence of charity marketing lies in storytelling. Your organisation’s narrative is the glue that binds your mission to the hearts of your audience. To captivate…